Phased SEO strategy
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Paso 1
Audit and prioritisation
We review the technical SEO state (indexation, crawling, internal linking, metadata), the business context and the competition. With that we define a list of tasks prioritised by impact and effort.
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Paso 2
Technical foundation
We apply quick wins and structural improvements: URL architecture, performance, content hierarchy, schema where it makes sense, and fixing blockers that limit visibility.
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Paso 3
Content and search intent
We define keyword clusters by intent, optimise key pages and propose an editorial roadmap to attract qualified traffic and improve conversion.
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Paso 4
Measurement and continuous evolution
We set up KPIs (impressions, clicks, positions, leads), periodic tracking and improvement cycles to adjust strategy based on real results.